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MERIT Low Tar Cigarette Claims Enriched Flavor Breakthrough
A 1975 Philip Morris report touts an enriched flavor tobacco that boosts taste despite low tar. Richmond Research Center isolates key flavor ingredients, adds them back into tobacco, and launches MERIT with 8 mg tar and 0.6 mg nicotine per cigarette. Tests claim MERIT delivers “taste of cigarettes having up to 60 percent more tar” versus higher tar brands.
MENTIONED IN THIS ARTICLE
Philip Morris Richmond Research Center
MERIT