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Newspaper
Sikeston Herald
Location
Sikeston, Missouri, United States of America
Date
Jun 23, 1955
Page
12
Local dairy catalog highlights Grade A milk whipping cream coffee cream lactic buttermilk country style butter cottage cheese Reiss dairy and Jo Kay chocolate ice cream offerings include oleo and cottage cheese items from Reiss Oleo and Jo Kay brands.
An advertising note urges drinking milk at any time to improve sleep ease nervous tension prevent calcium deficiency and build strength. It recommends at least three glasses daily as the healthiest habit.
A promotional pitch extols milk as the perfect food natural taste and health benefits. It argues milk provides vitamins minerals and protein for morning noon and night. The copy emphasizes taste convenience and the idea that anyone can enjoy milk anytime for improved vigor.
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