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Lerma centers on owner workshop to grow small businesses
Lerma, owner of Bakersfield grocers, says diversification beats big chains. He emphasizes personal relationships to encourage repeat customers and notes the value of adding services like a U Haul dealership. The Small Business Development Center offers workshops and guidance to start ups and struggling ventures.
MENTIONED IN THIS ARTICLE
Lerma
Bakersfield
Shafter Chamber of Commerce
Tracy Stott
Manuel Lerma