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Newspaper
Shafter Press
Location
Shafter, California, United States of America
Date
Jul 15, 1947
Page
3
Four massive girders arrive to support a 75 foot roof span for the Home Appliance Company expansion. Brick walls are up as concrete pilasters pour. The plan adds a ground floor extension and a mezzanine for display and offices, under contractor George Vannatta.
Mrs Floyd Cooper departed Thursday morning for a week long visit with her mother in Los Angeles.
Kern County residents planning trips inside their home state can use travel books at the library. Miss Eleanor Wilson, county librarian, recommends titles such as Romance of the Highways of California by A. W. Scott and California a Guide to the Golden State by the Federal Writers Project. Other works include Romantic Cities of California by Hildegarde Hawthorne Anybody's Gold and Under the Redwood Trees by George Digby.
The author outlines a system for efficient housekeeping for brides. She urges planning, steady method, and practice to reduce toil, recommends meals planned three days ahead to cut marketing, and stresses order as a daily discipline. Housekeeping is a business and home-making an art.
Frank R. Creedon, housing expeditor, says five months of 1947 saw 280 300 privately financed permanent homes started and about 300 000 completed, far surpassing postwar levels and beating 1920s records. He credits VHP-1 limits and cooperation of business labor and government.
Lou E Townsend of Bank of America told delegates at the Newspaper Advertising Executives Association in San Francisco that the bank spends about 59 cents of every advertising dollar on newspaper media. The program includes over 400 daily and weekly papers in 307 California communities, reaching nearly two thirds of the state’s population, with the aim of merchandising services and public service campaigns. Townsend called advertising mass selling and the newspaper its keystone.
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