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Newspaper
Shafter Press
Location
Shafter, California, United States of America
Date
Aug 29, 1935
Page
4
Subscription price set at $2.00 per year payable in advance. Single copies priced at 6 cents. Advertising rates available on request. Entered as second class matter August 1, 1935 at Shafter California post office under March 3 1879 act.
A cigarette sparked a wildfire that devoured summer cottages and hotels across a forested canyon. Fire crews, road gangs, and rescuers fought back with backfires and water, while a veteran ranger bore witness to the loss and desolation left in the blaze.
The piece argues that real advertising pays over time and mocks skeptics who claim they do not believe in ads. It notes short term failures from partial spend, warns that consistent campaigns prove worth, and cites a parable about a freeloader. The tone is a sharp critique of doubters.
The text argues that advertising is essential to business success and that critics claiming it does not pay reveal ignorance of basic business principles. It asserts intelligent, consistent ad use as key to growth and warns against overconfidence in personal knowledge.
Will Rogers defends the value of the home town newspaper noting that local tidbits about townsfolk, even if trivial, constitute real news. He argues removing local papers would remove a community’s connection and daily blessing, urging readers to stay cheerful and read every issue.
A California political roundup shows Republicans and Democrats maneuvering for 1936 campaigns, factions uniting in Los Angeles, and public figures like Farley Sinclair Olson and Merriam active. Appointments to federal judgeships, health and welfare posts, and talks of a special session color ongoing state politics amid calls for budget control and new taxes.
Butte and Calaveras Counties, both created February 18 1850 as original twenty seven California counties, derive names from local features and historic events. Butte recalls the Marysville Buttes with mining lore and irrigation data. Calaveras from skulls noted by Captain Moraga tied to regional conflicts. Next: Colusa Contra Costa and Del Norte.
California sees more than two million paid automobile registrations, mirroring a five year peak. The July 1935 figures from the Division of Drivers Licenses show 68 429 license applications, up 25 percent from July 1934, with 20 943 original licenses, 30 167 renewals, and 4 543 chauffeurs licenses issued.
Major John P. Kaye, district forest ranger at Sierra Madre, reports fewer deer due to early season opening. Observers note a drop in fawn crop from two to one and advise delaying hunting to November December to improve meat quality and ensure a larger future herd.
Woodland C E Dad Scott, 74, works as an insect catcher attractively earning good money. At night he and youthful helpers net insects under street lamps. The bugs are mounted and sold for display.
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