Viewer devotion on TV ratings debate gains practical edge
Hollywood analysis notes that beyond overall audience size, loyalty to a show may drive sponsor purchases. With Congress probing ratings firms, networks seek how to value loyal viewers, citing industry voices on depth of devotion and its impact on advertising returns.
MENTIONED IN THIS ARTICLE
Hollywood
UPI
Congress
William E. Franklin
Charleston
S.C
Winston-Salem
N.C
Nbc-Tv
Hollywood Hypnotist Pat Collins Charms Celebrities
UPI reports Hollywood hypnotist Pat Collins performs at the Interlude on Sunset Strip drawing stars like Eva Marie Baint Karl Malden Dorothy Provine Carol Lynley and Lloyd Bridges. Collins blends humor with hypnosis claiming harmless showbiz fun and a shortcut to memorizing lines.
MENTIONED IN THIS ARTICLE
Hollywood
UPI
Sunset Strip
Pat Collins
Eva Marie Baint
Karl Malden
Dorothy Provine
Carol Lynley
Pat
Lloyd Bridges
Cynthia
Margie) Pepper
Kathy Nolan
Stork Delivers Twin Sons During Short Hospital Dash
In Elizabeth City North Carolina Mrs Sam Midgett Jr delivered twins en route to a hospital with her father in law at the wheel. One son arrived six miles from town and the other just inside the city limits. Both babies weighed seven pounds and were reported in good health. In Rock Hill South Carolina X Court officials informed Harvey Chappell she could not serve on a jury though she had been summoned due to a state law barring women from jury duty.
MENTIONED IN THIS ARTICLE
Elizabeth City
N.C
UPI
Sam Midgett Jr
Stork
Rock Hill
S.C
Harvey Chappell
South Carolina
TV Program Log From Scottsdale Daily Progress
Television listings compiled by local stations show a dense schedule from 4 p.m. to 3:53 p.m. featuring programs across channels 3 5 8 10 12. Notable items include Dragnet Red Skelton The Untouchables Captain Kangaroo Love of Life and the Tonight Show lineup.
MENTIONED IN THIS ARTICLE
Kpho Kaet
ASU Kool-Cbs
KTAR
NBC
The
Scottsdale Daily Progress
Teleplay on NBC Stars Disraeli Biopic With Garson and Howard
UPI reports a Hallmark Hall of Fame original drama The Invincible Mr Disraeli will air April 4 on NBC. James Lee wrote the teleplay. Trevor Howard plays Prime Minister Lord Melbourne’s ally while Greer Garson is his wife, with Lee known for Life of Samuel Johnson.
MENTIONED IN THIS ARTICLE
New York
UPI
NBC
Hallmark Hall of Fame
James Lee
Mr. Disraeli
Trevor Howard
Greer Garson
Lee
Samuel Johnson
Peter Ustinov
Television Preview Tonight Highlights Gary Cooper and More
Tonight's lineup features Gary Cooper The Tall American with Walter Brennan narrating and film clips plus a Montana home tour. Also Jack Benny Show The Mikado with Don Wilson Dennis Day and Benny. Special interview with Vice President Johnson by ABC reporters William H Lawrence Edward P Morgan and John Rolfson. Late airings include Pandora and the Flying Dutchman Channel 3 and Accused of Murder Channel 5 and Footlight Fever Channel 12.
MENTIONED IN THIS ARTICLE
Gary Cooper
Cooper
Walter Brennan
Big Coop
Montana
Jack Benny
the Maestro
Ko-Ko
Lord High Executioner
Don Wilson
Dennis Day
ABC
Johnson
William H. Lawrence
Edward P. Morgan
John Rolfson
Washington
Channel 3
Pandora
James Mason
Ava Gardner
Channel 5
Vera Ralston
David Brian
Channel 12
Footlight Fever
Elyse Knox
Alan Mowbray
Also Mentioned on This Page
Sir Emlyn Williams
Dorothy Tutin
England
Net
Associated Rediffusion
National Educational Television
Channel 8
Television IN Review
Daily Show Business
Hollywood Reporter
New Hollywood
Bridges
Kathy
Steven Allen
Collins
Louis Nye
Miss Collins
Marlon Brando
Marlon
Brando
Linda Christian
Shelley Winters
Dodger
Sandy Koufax
Comedienne
Minneapolis
Chicago
KTVK
Wallace
Dick Powell
Dragnet
Walter Cronkite
ABC News
Life of Riley
the Rebel
Huckleberry Hound
Huntley-Brinkley Report
Combat
Bold Journey
Jascha Heifetz
Red Skelton
Guestward Ho
Criminal Man
Hawaiian Eye
the Outaws
Leadership For Youth
Empire
Business
Garry Moore
Bourbon Street
Living World
Dick Powell Theatre
Marshall Dillon
Chet Huntley
Niteline
Steve Allen
Sears Sports
Daily Word
Mahalia Jackson
Farm & Ranch
College of the Air
Kangaroo
Today Show
Arizona News
NBC News
Jack LaLanne
McCoys
ABC Bugs
Pete and
Gladys
King & Odie
Jane Wyman
First Aid
Guiding Light
Ernie Ford
Burns & Allen
Bob
Merv Griffen
Loretta Young
CBS News
Seven Keys
Millionaire
Young Dr. Malone
TV Hour of Stars
Edge
Discovery
Buddy Ebsen
Wa’l
Eph
Tom Poston
CBS TV
Poston
Fair Lady Pic
Stanley Holloway
Eliza Doolittle
Warner Bros. Studio
Holloway
Higgins
Our
Man Higgins
Robert F. Mirvish
Wendy Turner
Wendy
Luau
Trader Vic's
Scottsdale, Arizona
Schafer’s
Corral
Pima Plaza
Scottsdale
Ali
Valley's
Connie Conway
Lee Colvin
Jim Simmons
Lulu Belle
East Main Street
Lyndon B
Bill Lawrence
Ward P. Morgan
One
Bruno Leone
ANDYS
Diner's Club
American Express
Phoenix
Denver
Salt Lake
Richard Charlton
Groucho
Elizabeth
Sun
Sombrero Pla Playhouse
WNI
7Th St
Phoenix - AM
Achina
Scottsdale Road
St. Ave
June Allyson
Peter Lawford
Margaret O'Brien
Elizabeth Taylor
Janet Leigh Sea
Rossano Brazzi
Mary Astor
Geese
Elim Osa
Macintray Oison- Wyn Extra
Technicolor
Ness
Arizona Bank
Zeae Pizomza
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