Hold On TV Rating System Stirs Debate
Critics challenge the Hold On rating system as a piece of misleading policy. Advocates defend the framework arguing it provides clearer guidance for viewers and advertisers.
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Newspaper
Scottsdale Progress
Location
Scottsdale, Arizona, United States of America
Date
Apr 30, 1963
Page
2
Critics challenge the Hold On rating system as a piece of misleading policy. Advocates defend the framework arguing it provides clearer guidance for viewers and advertisers.
A congressional subcommittee probes radio and TV ratings revealing arithmetic confusion and pseudo science. The Moss testimony denounces the figures as incredible while critics warn ratings shape public messaging and sponsor decisions relying on flawed samples and diary methods.
A six year old girl Silvia Tyler daughter of Kenneth Layton Tyler died in a fire that swept their three room Tucson trailer. Her father suffered severe burns and was in critical condition at Tucson Medical Center. Neighbors alerted the fire department after discovering the blaze around 10 30 p m. One neighbor shut off two butane tanks while another rescued the girl from a bedroom.
Supporters of Sen. Barry Goldwater gathered for a Monday night meeting in Cincinnati with New York Gov. Nelson Rockefeller as the event drew backing from about 25 groups led by William Flax of the John Birch Society. The demonstrators carried signs urging Goldwater for president and asserting Rockefeller cannot win.
Reporter Edward Tomlinson roving editor of Reader's Digest speaks on inter American affairs at the Scottsdale Dinner Club Mountain Shadows. He has covered Presidents Roosevelt Truman Eisenhower and Kennedy trips to South America and reported on fourteen Latin American revolutions in 35 years. Cocktail hour at 6 30 p m precedes dinner at 7 30 with talk set for about 9 p m.
Actress Jayne Mansfield flies to El Paso then crosses into Mexico to seek a divorce from Mickey Hargitay. Her mother Mrs. Harry L. Peers says they expect the divorce to be granted today. Mansfield and Hargitay wed January 13 1958 in California after her prior divorce from Paul Mansfield in January 1958.
Attorney General Robert Pickrell ruled that antique horseless carriages fall under Arizona’s new motor vehicle inspection law with limits. The opinion says safety checks cover only equipment present at manufacture, since the use of old autos is limited and modern safety devices are not required. Senator Earle W. Cook, a Mohave County antique auto owner, requested the ruling.
The Reserve Officers Association and Ladies' Clubs plan their Arizona State Convention at the Valley Ho Hotel with Capt Robert H Benton presiding and Mrs George W Smale leading the women. Registration starts 8 am with 9 am meetings, followed by a luncheon fashion show and swimming exhibition.
United Press International reports the 24 hour period ending at 4 a.m. with temperature ranges, rainfall amounts, and notable weather patterns across regions. Data highlights include deviations from seasonal norms and brief notes on storm activity.
UPI reports travel editor Joel Abels predicts Americans will spend over 2.5 billion dollars on foreign travel in 1963 with a 10 percent overall rise. Europe remains top destination as hotel growth and new air service expand options worldwide.
A. B. Schellenberg member of the state board of regents and the Maricopa County Taxpayers Association endorse the Maricopa County 9.75 million junior college bond issue to be voted May 7. They call the bond vital to economic progress and a county wide system will strengthen Arizona's four year universities and overall economy. Ralph G Burgbacher Sr. says the association board approved the issue as the most feasible method of financing the system. The group also asks the Phoenix Union High School Board to publicly commit to an equalizing tax rate reduction this year as Phoenix College moves to join the county junior college system.
Arcadia High School physics department is named among the ten best high school physics programs in the United States by the American Institute of Physics. Arcadia earns Region A honors covering Arizona New Mexico California Utah and Hawaii. A institute ceremony will be held soon.
South Tucson police chief Cecil Cavender denies firing officer Mark Bracich for writing too few tickets. Bracich claims he was dismissed after a post meeting clash with Cavender and Councilman Castillo, amid council debate over overtime for officer Fred Lowery. Cavender cites police regulation violations for the firing.
Fidel Castro and Nikita Khrushchev joined Brezhnev and Gromyko for a social day at a Moscow region country house following private talks. Tass noted a lively exchange while Cuba eyes military and economic aid from the Soviet Union. Castro hopes for extended travel plans in Volgograd Kiev and Leningrad with possible Siberian leg.
The Record notes a birth at Baptist Hospital of Scottsdale for Earl Golden's family. Maricopa County clerk issues licenses to Alex W. Klekner and Susanne E. Shuler of Scottsdale and to Walter John MacAskill of Yuma and Emma Kathleen Shelley of Scottsdale.
At Port Everglades Florida 675 Cuban refugees praise Fidel Castro's trip to Russia while some see hope in the United States. One attorney mother and a Artemisa resident say most Cubans oppose Castro but fear uprisings. Refugees report extermination campaigns and Russian saturation, with people staying indoors after dark and listening to Voice of America.
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