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Newspaper
Roswell Daily Record
Location
Roswell, New Mexico, United States of America
Date
Jul 18, 1934
Page
8
Don Wilkins advertising manager of The Record delivered the main talk at the Ad Club on three short steps to copy writing. He urged crystal clear copy with magnetic appeal and a pulling force to drive readers to advertisers’ stores, noting that about 80 percent of newspaper ad readers are women.
London reports cabinet at 10 Downing Street finishing touches on plans to increase air power by at least 50 squadrons over coming years. When completed Britain would rival any nation within striking distance.
Mr and Mrs Ralph Herring of 508 South Missouri Avenue announce the birth of a son at St. Mary's Hospital yesterday afternoon at 12 15 weighing 9 pounds 5 ounces. The baby has been named Ralph H Herring.
A marriage license was issued this morning to Marion C. Stearn of Manitou Oklahoma and Verla Summers of Snyder Oklahoma.
Sanitary Goat Dairy advertises free sample with delivery. It lists contact 759W and urges readers to call for the free trial. The brief notice amplifies goat dairy services and home delivery options in a small town market.
Mrs Daisy Notley Guffin won yesterday's news tip contest with a society item. She receives two theatre tickets for Thursday and can pick them up at The Record office. The Yucca program features Last Times Today Murder In The Private Car with Charlie Ruggles and Una Merkel. The Princess presents Today and Thursday Elissa Landi and Paul Lucas in By Candlelight.
A rambling column notes street needs such as nail removal from Main Street alleys and proposes painting street signs by county jail inmates. It praises Brooks Cafe for an air wash cooling system and questions historical debunking and a zoo keeper’s death from bears amid extreme heat warnings.
Notorious outlaws Bonnie Parker and Clyde Barrow were killed by Texas peace officers after months on the run. The film at Princess theatre promises reenactments of their capture and deaths, plus details of their crime spree. Also offered are egg quality tips urging producers to market infertile eggs and improve handling practices to maintain freshness.
Two juvenile suspects, a 10 year old and an older boy, were arrested in Roswell for numerous daytime break-ins. The younger boy previously faced charges for stealing $30 from Mrs. Zumwalt and is to be processed by the juvenile court. both boys possessed multiple house keys. Mrs. Zumwalt’s money theft case was noted as prior activity.
A film titled The Life and Death of Clyde Barrow and Bonnie Parker will offer a deep moral lesson to all who see it. It will be shown on the same program with Buck Jones in Fighting Ranger at the usual prices.
Eight judges classed three Roswell Pecos valley contestants as top beauties for the August 22 23 Albuquerque final. Sue Morley won Miss Roswell Frances Brockheuser Miss Chaves County and Virginia Dolly Duffin became first alternate. Morley cannot travel so Brockheuser takes Miss Roswell and Duffin Miss Chaves County. Mertel Graham queen of the west 1933 will crown the 1934 queen in Albuquerque.
The Record announces Camp Mary White News featuring tramp training outdoor activities crafts and pioneer cookery. It will cover a Carlsbad Cavern ten day pack trip led by Eliza White and other Girl Scout camping topics with exclusive upcoming issues through August.
Heat and drought devastate grazing lands across Oklahoma, Arkansas, and Texas. More than 600 cattle shot for water shortages, 3,000 moved to safer areas, and widespread crop losses threaten harvests. Federal relief teams coordinate aid as temperatures soar past 100 degrees.
Captain and Mrs. R R Brown and Mrs Elza White Jr are expected home tonight or tomorrow from a fishing trip in Colorado.
Classified notice seeking immediate cash for a late model Ford or Chevrolet coupe. The ad mentions a care record and a sale price of 55 dollars for a five foot Frigidaire appliance, with a Zink Music Co. reference and a July date stamp.
An advertisement states I have sent all winter garments to Bailey's Cleaning Works for cleaning and moth proofing. Garments will be stored in their Fire and Moth Proof Vault. Phone 890 for Bailey's Cleaning Works. Adv. M10tfe
Notice for a regular meeting of W O W No 6 in the I O O F Hall on Wednesday at 8 pm with initiations and refreshments. All members urged to attend and visitors welcome as advertised by J18tix.
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