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Newspaper
Press Telegram
Location
Long Beach, California, United States of America
Date
Jun 25, 1975
Page
2
The piece argues for selecting GM small cars by aligning with how Americans drive long distances and value comfort, noting imports’ price edge has faded due to costs. It highlights GM’s dealer network and suggests GM small cars meet current needs without sacrificing comfort.
Competitive prices surprise many as GM small cars edge competitive imports by a small margin. Whether seeking economical efficiency or sporty styling, GM small cars provide a strong value proposition with price parity across options.
GM says its small cars are larger and heavier than foreign rivals, delivering greater interior security and insulation from traffic. The heavier weight helps maintain a steadier course in crosswinds, water, and rough roads, and the design aims to transfer familiar road manners from larger cars to smaller models.
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