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Newspaper
Press Telegram
Location
Long Beach, California, United States of America
Date
Jul 12, 1966
Page
33
A long, opinionated piece laments New York City’s deteriorating social fabric and shrinking buying power of the dollar. It cites rising welfare costs, lease pressures, and population shifts including suburbanization and influx from the South and Puerto Rico as contributors to a growing financial burden on the city.
Sears ads push toward a $100 million annual newspaper advertising total as the retailer expands after a prewar peak of $14 million. A 1925 store opening shifted focus from catalogs to newspapers, with 401.8 million lines of space bought in 1,017 papers last year, up 17.5 percent, costing 22.4 percent more. The 80th anniversary noted, executives cite newspapers as the most effective advertising medium, while other sections discuss New York City transit costs and investment guidance.
Industrialist Daniel H. Overmyer announced plans for a new nationwide network to be called the Overmyer Network or ON. He said broadcasting would begin with about 100 stations on September 11, 1967, aiming to rival major networks and featuring eight hours of programming daily including news and entertainment. Overmyer said a $6 to $10 million launch fund is expected and a verbal commitment from 35 stations. The network would use six UHF stations, with headquarters in New York City and programming from Las Vegas.
Washington reports a 30 percent increase in steel mill products reserved for defense in the last three months of the year, up from 4.5 percent in the previous quarter. The Commerce Department announced the wartime allocation as part of defense procurement measures.
CHICAGO AP The United States will switch to a 24 hour clock in the next five years, with higher demand cited from wartime time system use. Irving A Rathman vice president of Gruen Watch Co said America would follow Europe’s lead as the department noted space and defense shipments influence the move.
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