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Forty Years an Advertising Agent by George P Rowell
Review lauds the memoir Forty Years an Advertising Agent by George P Rowell as a readable, humane, and authoritative history of American newspaper advertising. It details Rowell’s rise from a Boston counting room to a partnership selling ad space, his move to New York, and the impact of the trade on journalism. The book’s 52 chapters cover wrecks and successes in the industry, the growth of the country’s press, and changing business practices over four decades. The critique likens the writing to Franklin and highlights frank, confiding tone and human interest throughout.
MENTIONED IN THIS ARTICLE
George P. Rowell
Benjamin Franklin
Boston
New York
Mr. Rowell
Rowell
Low
Paris
Paradise Valley