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Mail Order Houses Undercutting Local Retailers
A detailed critique of catalog houses and their high overhead arguing that mail order firms cannot undercut local retailers without sacrificing profits. It estimates costs of doing business, catalog printing, staff salaries, and advertising, comparing to typical local margins and noting transportation charges keep consumer prices from diverging. The piece concludes undercutting relies on smaller returns on capital, not lower costs.
MENTIONED IN THIS ARTICLE
Jones
Chicago
Pendleton