29 May 1913
Page 1
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This newspaper page contains 7 articles. Subscribers can read the full text of each article.
Newspaper
Pendleton Eagle Valley News
Location
Pendleton, Oregon, United States of America
Date
May 29, 1913
Page
1
South editorial argues mail order firms cannot beat local merchants on price. It breaks down manufacturing costs from factory to consumer and shows price equals cost plus a fair return, negating claims from catalog houses that bulk buying and direct-to-consumer sales guarantee cheaper goods. It dismisses own-factory claims as misleading Buncombe.
Local note by Chase Heard explains that mail houses do not handle standard goods and that cheaper lines fail under use. A merchant backs the product, offering refunds if unsatisfactory, standing between buyer and manufacturer and warning that mail order houses cannot supply trade mark goods. Continued on page 7.
Mail Order Houses Make Chief Appeal on Low Prices Based on inferior goods Such Prices Based on inferior goods such as local merchants would not handle because unsatisfactory The service of home merchants is an important value for buyers Catalog houses lure with low prices but sell obsolete patterns Local dealers cannot compete with standard up to date types If such machines deliver reasonable service buyers may discard them after first use
Five concise arguments urge shoppers to favor local home merchants over distant mail order houses. They claim equal or lower prices, superior service, direct inspection and easier returns, flexible credit, and mutual prosperity of country people and local stores, with a call for thorough comparison.
In a special Buy At Home issue the publication emphasizes that its sole purpose is to present facts to make consumers think. It urges readers to read, consider the statements, and investigate for themselves, stressing that the consumer must solve the problem with trust in their own judgment.
J W Tallman argues local commerce hinges on residents supporting Pendleton merchants. Shipping money to distant mail order houses drains capital, lowers city prosperity, and depresses land values near thriving towns. The article stresses mutual interests of country and city, urging local buying to sustain population and farm values.
The article argues that the California anti alien land law sparks a global race question affecting many nations and peoples. It warns the issue transcends local politics and requires study of universal principles of right and wrong as world powers confront growing contact between white, brown, and yellow peoples.
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