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Newspaper
Payson Roundup
Location
Payson, Arizona, United States of America
Date
Sep 26, 1974
Page
11
The piece advises two rules for successful advertising. First, grab attention like breaking a mule for harness. Second, use sustained, repeated advertising to avoid being ignored. A simplified saturated message helps a buyer remember when choosing to purchase. The Payson Roundup serves Payson and surrounding area.
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