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Sharper Image uses print ads to boost sales amid tough times
The Sharper Image, once reliant on mail order, launched full page newspaper ads in major cities like Los Angeles Chicago and New York to reach non mail shoppers. Sales rose over 80 percent in test markets Kansas City and Buffalo as the founder Richard Thalheimer notes the campaign costs offset by catalog costs. Ads feature eight items and a $10 off offer on purchases over $50 signaling a broader appeal beyond gadgetry.
MENTIONED IN THIS ARTICLE
America
Richard Thalheimer
Kansas City
Buffalo
Thalheimer
Los Angeles
Chicago
New York City
New York Times
Adam Hanft
New York
Slater Hanft Martin
Searle
Searle Blatt
Manhattan