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Newspaper
Odon Journal
Location
Odon, Indiana, United States of America
Date
Jun 30, 1916
Page
8
Herbert Kaufman argues advertisers confuse humor with persuasion and that eye catching but superficial copy fails to generate sales. He compares newspapers to farming land where readers are fixed and outcomes depend on copy quality and audience appeal.
A long list of community notices from Odon Indiana, detailing visits among families, illnesses, and travel. Residents mentioned include Emma Seal of Washington Veo, Rev. O. M. Deal of Graysville, Mrs. Miit Ross of Linton, Miss Susie Glover of Orleans, Chas. White and Wm. Hyatt of Washington, and many others. Activities cover shopping at Rexall and Odon Drug Co, pubic events, church trips, and social gatherings, with occasional ads for Dutch Boy White Lead and Hollister's Rocky Mountain Tea.
A simple versatile swine crate designed by George W. Brown of Hancock county Ohio is described in Farm and Home. The lightweight crate carries, rings, and adjusts to large or small boars or sows for mating, with a bridge rear closure, adjustable slats, a hanging false floor, and hook and eye fastenings for transport.
A landlady asks Mr Smith to have another cup of coffee. The new boarder agrees and shares that his physician advises drinking plenty of hot water for his indigestion.
Growing costs push for proper development with minimal expense. Feed should include clean mixed hay or alfalfa or clover along with bran oats and corn as a rough but effective ration.
Remove all weeds trimmings and rubbish from the garden. Protect every plant and shrub. Cover the ground with finely composted manure for a fruitful resurrection in spring.
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