Desesseps Tops Quality Run in Early Garment Push
Desesseps leads a quality run in a mixed apparel push featuring t shirts and briefs. The effort emphasizes durability and fit as stores showcase new lines aimed at casual and undergarment markets.
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Newspaper
Norwalk Reflector
Location
Norwalk, Ohio, United States of America
Date
Mar 05, 1968
Page
10
Desesseps leads a quality run in a mixed apparel push featuring t shirts and briefs. The effort emphasizes durability and fit as stores showcase new lines aimed at casual and undergarment markets.
Save on these Anniversary buys for boys featuring slim styles with yoke back and scooped pockets. Fortres polyester cotton twill washes and dries without ironing, appealing to moms and boys seeking easy care and color options.
A columnist notes a shift in shopper pride as women now brag about affordable fashion from Penneys rather than high end labels. The editor asserts modern women trust their own taste and clothing choices without expensive price tags.
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