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Newspaper
Newton Record
Location
Newton, Iowa, United States of America
Date
May 15, 1902
Page
5
A fragment advertises a carved chair with shaped saddle wood seat and reinforced bracing. It promises comfort and notes a price drop from five dollars to about two dollars and thirty nine cents to entice buyers.
The Iowa Mercantile Co Newton Iowa advertises bargains on ingrain and Brussels art squares, 7 by 4 by 9 ft sizes and other pieces at half price during a May sale. A customer letter from Mrs Thos Adamson confirms receipt and satisfaction with carpet pieces, noting plans to buy more later.
In a crowded clothing ad, discounts flood the May sale with suits, hats, and kids wear. Black worsted and Cheviot suits drop to five to ten dollars, boys’ suits from 1.25, golf caps, madras shirts, and undergarments heavily reduced. Hats, caps, and suspenders feature low prices, with special May sale tags marking deep cuts across men and youth lines.
The ad notes summer fashion favors low shoes for both men and women with rubber boots rising among dressers. It markets select styles in colt skin and patent leathers, Goodyear welt construction, soft vici kid, and pat calf options, offering several price points from under two to a few dollars, targeting county shoppers.
Women's and children's strap slippers advertised with low prices. Shoes described as hand turn pat tip white and red kid leather in several styles. Featured items include ladies low shoes with rounded toes priced around 98 cents and 1.39 dollars in a week long sale.
A May sale showcases Big Chief flour at a discounted price alongside Cream flour and other staples. The advertisement touts savings on coffee, Rice, tea, soap, baking powders, and cereals from major suppliers, promising guaranteed quality and customer loyalty. It also promotes Wisconsin Rural Potatoes at 75 cents per bushel and mentions Shorts and Oil Meal for sale.
A local sale promises very low prices on pure linseed oil and Southern white lead with tin trademarks. Buyers are urged to compare testing methods, and the shop notes a no questions return policy on toothbrushes and free ice cream soda with each brush. Limited to per-customer quantities.
A growing mail order business reports expansion beyond its initial territory. The firm touts faster shipments and lower prices than large city stores. It invites inquiries, offers samples and prices, and cites favorable testimonials from mail order customers.
During the May sale from Monday May 19 to Saturday night May 24 low prices will be set on all millinery goods. Special drives are planned and distant customers can save railroad fare on one good hat.
An advertisement notes W. L. Kreider & Sons sample line of children’s shoes sizes 6 to 8. It promises unbeatable quality and urges shoppers to grab a pair during the May Sale at a reduced price.
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