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Arledge fuels ABC gamble on primetime sports expansion
Roone Arledge leads ABC in a bold shift toward high profile sports and new formats. ABC’s Monday Night Football success is paired with a 92.8 million dollar baseball deal and Olympic rights, signaling aggressive growth amid rival networks’ campaigns. Arledge aims for 500 hours of network sports and substantial revenue growth, while mixing entertainment with sports events across channels.
MENTIONED IN THIS ARTICLE
ABC
Will Grimsley
NEW York
Roone Arledge
Arledge
Herb Granath
Granath
Howard Cassell
Bob Griese
O. J. Simpson
CBS
Rhoda
Phyllis
NBC
Cosell
Pillowy
Alex Karras
Frank Gifford
Archie Bunker
Marlon Brando
Madison Avenue
Ledge
Montreal
Innsbruck
Evel Kneivel
Columbia University
Madison Square Garden
Prime
Howard Cosell