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Newspaper
News
Location
Frederick, Maryland, United States of America
Date
May 27, 1980
Page
6
National study shows 3 out of 4 smokers prefer MERIT over leading high tar brands in blinded taste tests. Among 95 percent who stated a preference, MERIT low tar with good taste beat high tar leaders three to one after tar levels were revealed. Nine of ten former high tar smokers who switched to MERIT stay satisfied and say it is the best tasting low tar they tried.
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