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Denim returns to classic true blue image in late 1980s
A shift toward dark indigo finishes and clean, traditional denim. Manufacturers highlight glacier and Aquasoit washes, plus textured dark effects. Denim heads toward a broader market beyond teens as older customers embrace dressier, versatile looks amid aging jeans sales.
MENTIONED IN THIS ARTICLE
Lee Go
Martthe
Francois Girbaud
Levi Strauss
Joni Fiori
Girbaud
Jean Driscoll
Jeanswear Communications
Ms. Driscoll