Stressing Something New Makes Most Effective Ads
New York AP report says ads that stress novelty prove most effective and appeal similarly to general news. A 2000 adult sample, by Opinion Research Corp, found newspapers best for retail food and drug messages, while TV led for product claims. People also tolerate newspaper ads more than TV spots.
MENTIONED IN THIS ARTICLE
Muscatine, In
New York
Bureau of Advertising
American Newspaper Publishers Association
Leo Bogart
Opinion Research Corp
Bogart
Television
Magazines
Radio
Gardless
Methodists EUB Merger By Vote 346 1
Des Moines AP Delegates of the South Iowa Methodist Conference voted 346 to 1 in favor of a national union with the Evangelical United Brethren Church. Rev. Dr. A E Wilken noted the overwhelming support as he attended the vote. Lay delegates named for the 1968 general conference included Paul V. Shearer Washington Iowa W E Don Carlos Greenfield Max W. Kreager Newton and Mrs Lester V. Coons Council Bluffs.
MENTIONED IN THIS ARTICLE
Methodists
EUB
DES Moines
South Iowa
Iowa
W. E. Don Carlos
Greenfield
Max W. Kreager
Newton
Lester V. Coons
Council Bluffs
Grandview Federated Club Hosts Park Social and Plans
The Grandview Federated club held its annual ice cream and strawberry social at Grandview Park with 87 attendees. Marilyn Schiutz presided, Pat McCormac received $20 for Cedar Falls Music Camp, and June events included Pancake Day at the County home and a Des Moines tour. meetings resume in September.
MENTIONED IN THIS ARTICLE
Grandview
Grandview Federated Club
Grandview Park
Patricia Bonnichsen
Phyllis Stineman
Stineman Teess
Marilyn Schiutz
Pat McCormac
Cedar Falls
Federated Club
Velma Rowe
Des Moines
Wiele
DX Station
Ina Graham
Lynn Shellabarger
Burlington
Grandview social notes recall long family trip and weddings
Gloria Schafer of Grandview and her daughter Florence Long of Ames returned home after a 4400 mile three week vacation through the northeast, Blue Ridge Mountains and other locales. Gloria Jean Schmidt and Arnold Wittman wed at Grace Lutheran in Muscatine with attendees Ella Reed and Wel don Pace. Other news includes visits by Minnie Wabnitz to Washington and Ruth Shellabarger with family in Burlington. Mrs vna Graham attended the Schmidt Wittman wedding and Nellie Werner visited Columbus Junction before Smoke entered a Mediapolis nursing home.
MENTIONED IN THIS ARTICLE
Grandview News
Grandview
Gloria‘ Schafer
Florence Long
Ames
Blue Ridge Mountains
Gattenberg
Tenn
Ella Reed
Weldon Pace
Gloria Jean Schmidt
Arnold Leroy Wittman
Grace Lutheran Church
Mascaline
Minnie Wabnitz
Vna Graham
Schmidt-Wittman
Muscatine
Nellie Werner
Ruby Smoke
Columbus Junelion
Smoke
Mediapolis
Also Mentioned on This Page
Lloyd Neiswagner
Washington
Ruth Shellabarger
Mrs
McGurk's Mob
Theodore
Newsday
East Eighth and
Poplar Street
Dial
Ummm
ATES
Oscar May
Braunschy
Imirade Wee
Chuck
Drewrys Beer
Campbell’s
Brachs
Baby Foods
Honey Boy
Dorn Ene AC
Miller’s High
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