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Newspaper
Morris Daily Herald
Location
Morris, Illinois, United States of America
Date
Aug 01, 1973
Page
5
Eagle promotes true discount pricing across most items with no gimmicks. A spokesman notes Eagle pioneered supermarket discounting in 1968 and maintains prices stay low without sacrificing quality. The policy focuses on reducing controllable costs to pass savings to shoppers daily.
Eagle offers a large range of non food and health beauty items at discount prices. Homemakers praise direct savings on regular household needs and quality foods with a full selection of famous brands across departments.
The Eagle Discount Center debuts at Morris Market Shopping Center on Highways 6 and 47. The 29 300 square foot store features a variety department with housewares small electrical needs and hardware plus a Fashion Center offering women's wear and infant needs. The staff promises low everyday prices and friendly service.
Fashion enters the supermarket aisle with a women's ready-to-wear department and fitting rooms. Shoppers can try on slacks skirts and blouses amid an Eagle store’s fashionable fabrics from well known manufacturers. The mix includes infant needs and up to date undergarments.
Eagle Discount Supermarkets offers a free thirty minute color film to clubs and organizations. The film explains beef cuts and economical cooking to help households reduce meat costs. Interested groups should contact the local Eagle store manager for details.
The Eagle Discount Market offers a full range of nationally advertised products and many Lady Lee label items. Everyday low discount pricing applies across categories including cleaning supplies health and beauty items sundries greeting cards and magazines with pre priced items discounted except fair trade.
In independent shopping tests, homemakers show Eagle discount prices yield significant savings on regular weekly supermarket needs proving value for Morris shoppers.
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