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Proof That Newspaper Advertising Does Pay
A summary of 1933 advertising bets shows 25 firms boosting newspaper spend by 43.6 percent and lifting combined net income by 154.9 percent. Most raised both ad outlays and earnings, while another 25 cutting newspaper ads by 33.4 percent saw a 34.0 percent fall in earnings. A few in the latter group posted small gains, but six ran deficits.
MENTIONED IN THIS ARTICLE
Bureau of Advertising
American Newspaper Publishers’ Association
B. T. Babbitt Company