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Enclosed EMAC malls aim to boost sales and draw shoppers
Nearly 7,000 shopping centers exist nationwide with EMAC enclosed air conditioned malls emerging as a costly yet sales boosting trend. With about 20 open now and 40 projected next year, EMAC centers average 300,000 square feet or more and feature department stores at ends, fountains, gardens, and cultural services. Builders cite higher rents and up to $1 million additional costs but say increased sales offset expenses. Major centers rise in Long Island New Jersey near Phoenix and St. Petersburg, following early projects near Edna Minnesota in 1956. malls expand to include hotels libraries and theaters.
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EMAC