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What's in a Title Life Is Short But Good Names Endure
Norman Goldstein reflects on how titles for books and films as well as stage works use novelty and provocative wording to attract buyers. The piece surveys examples from Marat Sade to The Secret Life of an American Wife and notes industry shifts in naming strategies.
MENTIONED IN THIS ARTICLE
Norman Goldstein
New York
Asylum of Charenton
Marquis de Sade
MGM
Pelled
Ernest Borneman
Alexander Rose
Paddy Chayefsky
Twentieth Century-Fox
Connecticut
Universal