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Low carb craze boosts supplement market and brands
The low carb trend drives growth in a largely loosely regulated supplements sector valued at about 20 billion dollars. Manufacturers highlight potential nutrient gaps from reduced carbohydrate intake, promoting diet specific vitamins while major drug firms roll out CarbSmart and Centrum Carb Assist to capture dieters’ spending.
MENTIONED IN THIS ARTICLE
Natural Marketing Institute
U.S
Bayer
Wyeth
Madison, N.J