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European industrial democracy may shock U S businessmen
Don Markwell of Unilever warns American executives planning overseas work will face culture shock as Europe moves toward codetermination. He notes boards with labor and ownership reps, a three way control split proposed by the EC, and a shift in advertising norms.
MENTIONED IN THIS ARTICLE
U.S
Europe
Don Markwell
University of New Zealand
Mat
Unilever Ltd
Fortune
European Economic Community
Markwell