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Newspaper
Marshfield Times
Location
Marshfield, Wisconsin, United States of America
Date
Mar 20, 1912
Page
5
A practical, period voice urges business owners to take advertising seriously. It argues advertising salesmanship is essential beyond store staff, warns against writing ads for fun, and promotes professional services and syndicated ad packages. It also includes a long aside on lightning rods and building protection.
The piece warns that no system gives complete immunity from lightning. Experts agree a good rod provides strong protection when discharge comes from a single cloud. If multiple clouds interact, storms overwhelm ordinary rods, with higher risks in rural areas.
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