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This newspaper page contains 22 articles. Subscribers can read the full text of each article.
Newspaper
Lowell Daily Courier
Location
Lowell, Massachusetts, United States of America
Date
Jan 01, 1900
Page
5
Letters from E. B. Brady & Co and Dauchy & Co commend the Morning Citizen and Courier-Citizen for effective advertising reach. They note strong ad layouts, minimal crowding, and sharper copy, with praise from Traders’ Bank and A. G. Pollard & Co for clear presentation and reliable service.
Lowell December 28 1899 A E O Heir writes that effective ads depend on presentation and truthful store news. He credits Citizen for elevating ad style from rural to metropolitan, noting illustrations and borders attract attention while calls are costly. He stresses concise wording to clinch buyers and urges advertisers to differentiate their ads with artistic borders.
Letters from Gookin Bros James W Gookin and Caesar Misch New York Acknowledge The Courier Citizen Co Lowell Mass for leading advertising quality. Praise layout borders spacing illustration use and prompt copy changes. Commend anniversary issue and up to date appearance of ads and paper.
A Lowell letter dated December 26, 1899 commends The Best in Massachusetts papers for fine editing, illustrations, and staff quality. The writer, GEO P MADDEN, praises Citizen as the favorite and wishes prosperity and continued success for the publishers.
New York and Lowell endorsements dated December 1899 praise the Courier-Citizen papers for general appearance, reading and advertising columns, copy change handling, and reliable account keeping. Erickson Advertising, Norcross, and W H Lovejoy affirm the value of the Citizen in Lowell as an advertising medium.
The Courier-Citizen is praised by Shepard and Fuller for twenty five years of advertising value. A Lowell Mass correspondent notes satisfaction with ad makeup originality and copy changes.
A Lowell advertisement from December 22, 1899, thanks Lowell's Leading Paper on its fifth anniversary and praises recent improvements. Signed by The Talbot Clothing Co. and Chas R. Talbot, Treasurer, noting tasteful borders on small ads.
Letters from local businessmen in Lowell Massachusetts dated December 21 1899 extol the Courier Citizen as a superior advertising medium. George B Coburn Carter Sherburne Bell Shoe Co Ernest L Kimball W I Griffin affirm prompt copy service wide reach and strong trade results.
A Lowell ad man notes sales tripled in three months after using Courier and Citizen in borders and cuts. J B Goodwin states customers mention the Courier. Wm Nichols and Co praise improved advertisement setting and newspaper type visibility over five years.
Eugene G Russell notes the Citizen’s growing value to advertisers over the past five years. Changes in copy are promptly implemented. This brief statement underscores a steady rise in advertising appeal and responsiveness to client needs.
A Lowell Massachusetts notice from Caleb L. Smith, proprietor of Boston Branch Grocery at 455 Middlesex Street, praising newspapers for improved value and better advertisement placement in recent years.
A 1899 Lowell correspondence from Leighton Bros praises the Citizen and Courier for advertising, noting improved copy changes, borders, and columned ads. They emphasize intent to use the paper more for bargains in crockery, cut glass, and silverware, urging steady prosperity and circulation.
In Lowell Massachusetts on December 26 1899 Cushman Optical Parlor and A L Kittredge Co commend the Citizen as a superior advertising medium. They note readable attractive ads and improved borders illustrations and overall bright clean appearance, praising publishers for a high quality newspaper.
Lowell Mass December 28 1899 Messrs Courier Citizen Co Gentlemen Answering to your request would say with our experience of 15 years in advertising we have no hesitation in saying we know of no better medium for reaching the reading public of Lowell and adjoining towns than through the columns of the Lowell Morning Citizen J E Shanley Co
Gentlemen we are pleased with the improvement in advertisement settings shown in your columns over the past five years. The papers are attractive for advertisers to get into. WM. P. BRAZER & CO.
J L Chalifoux states that advertising is essential for mercantile life and warns against injudicious spending. He urges a determined, well planned course with adherence to a chosen program to achieve eventual success in business.
A Lowell letter dated December 28 1899 compliments a company's papers calling them brighter and crisper than five years ago. It notes advertising columns are clear with borders and illustrations enhancing the sheet and extends wishes for many years of prosperity from Chris Holmes.
The Courier Citizen Co reports advertising illustrations boosted their rapid growth and broad coverage into homes. Robertson & Co Ell endorses The Citizen as a strong morning paper for Lowell, noting positive results from using Citi zen for a year.
Gentlemen this note from E. H. Paquette of Lowell One Price Clothing Co. thanks the Courier-Citizen for improving display and arrangement of advertising columns and notes continued support and increased appropriation as advertiser coverage grows.
J Kaplan proprietor of the Boston Cloak and Suit Store at 228 Merrimack Street commends the Morning Citizen for five years of service and says advertising there is the best choice for his business.
The piece surveys upcoming January 1900 issues of St Nicholas Scribner's McClure's and other periodicals. It highlights Edward F Bigelow's role in St Nicholas nature education, serials by Barrie and Kipling, and featured articles on art, science, and world events with multiple authors and illustrators.
A basement department notice advertises a fresh stock of bleached cotton damask remnants with widths of 54 and 56 inches, lengths from 1% to six yards. These fine patterned pieces, valued at 30 cents a yard today, are offered at 17 cents a yard as a special sale in the basement department.
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