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Newspaper
Lowell Daily Courier
Location
Lowell, Massachusetts, United States of America
Date
Jan 01, 1900
Page
4
Lowell newspaper's Courier-Citizen outlines a 12 page paper and a major expansion of the composing room. It details space gains, staff payroll rise, and the integration with the Citizen and Weekly Journal. Foremen and staff praise teamwork and a new one price ad policy boosting advertiser outcomes.
A historical overview of the Citizen newspaper printing room explains the shift from manual typesetting to linotype machines, detailing increased page counts, longer ads, and the challenges of editing after plate printing. It highlights operators, the role of the composing room, and the trainee termed the printers devil.
A playful monologue by Jimmy the Devil declares lifelong ambition to edit The Citizen newspaper. He boasts local news knowledge, mockery of Billy McGutlin, and plans for weekly picnics and good times for the staff.
The Citizen began as a one cent morning paper with a cash basis and district carriers. By 6 am most homes receive the paper, with 60 carriers, early mailing and distribution to suburban towns, and a daily print run led by a dedicated circulation staff under Harry Stocks.
A feature on the Courier-Citizen mailing department describes early morning packaging and dispatch of papers via a Dick mailer under Thomas A. Gallagher. It praises advertising quality, layout, borders, illustrations, and a flat single-rate system boosting reader appeal and merchant profits.
William Cogger, advertising solicitor, reflects on the Courier-Citizen’s advertising evolution in Lowell over five years. He notes press upgrades, flat rate plans favoring advertisers, and a shift from contract focus to assisting advertisers with copy and space. He predicts future space buying by circulation and value, warning against misrepresentation of reach.
A Lowell advertising survey shows generous praise from regular advertisers. They note improved matter and typography, increased circulation and advertising, and attractive display ad layouts that compare favorably with large metropolitan dailies.
A Lowell letter from December 28, 1899, praises the marked improvement in the paper’s advertising, noting higher returns over five years, better ad setting, and overall appearance. Putnam & Son express gratitude for courteous treatment of their copy and careful attention to display.
Lowell Mass December 28 1899 Courier Citizen Co Lowell Mass replies to a 18 inst expressing pleasure at the paper s constant improvement in appearance over five years and its standing as a top metropolitan style and advertising medium with expectations of further success in 1900 signed by O Donnell Gilbride Co and J H Kelley advertising manager
Lowell Mass December 26 1899 a letter from Courier Citizen Co commends the Morning Citizen for advertising results. The firm notes advertisements prompt responses and broad readership due to price and tasteful layout. It supports changes in ads including cuts and borders to keep campaigns distinct and effective.
Lowell Mass December 21 1899 Gentlemen In answer to yours of the 18th I would say that no newspaper in Lowell can look back over its career with greater pride than the Morning Citizen which celebrates its fifth anniversary January 1 1900 Through its five years as a morning paper it has maintained a high standard and earned a reputation for discreet enterprise Its growth has been steady and permanent in consequence The value to me as an advertising medium the improvement in the setting of advertisements the general appearance of the advertising columns the attention given to changes of copy and the use of illustrations are perfectly satisfactory H EMMONS HARRIS
Lowell, Mass December 27 1899 letter praising the Courier and Citizen as advertising mediums. The firm notes readers reach a valuable class of buyers and that well set up, attractive readable ads drive direct results. They commend the Citizen’s ad composition and wish success to the publication.
Lowell readers applaud the Courier-Citizen on its fifth anniversary for improved size and appearance. The letter commends uniform type in ads, neat classification, and border use, noting valuable ad features such as enlarged figures and reader attention. It mentions rare bargains, local notices, and the need for continued improvement. The signature is Bon Marche Dry Goods Co, Mr. Dalvn.
The Morning Citizen marks its fifth anniversary as we note a silver dollar turning a hundred today. The piece reflects on the dollar’s longevity since 1800 and extends a wish that the Citizen shall endure a century, remain welcome in homes, and retain its influence as long as this coin.
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