This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!
This newspaper page contains 10 articles. Subscribers can read the full text of each article.
Newspaper
Long Beach Press Telegram
Location
Long Beach, California, United States of America
Date
Apr 05, 1954
Page
14
Buffums presents a three day flower display in the Pine Avenue windows on Pine and Broadway. Long Beach artists compete to show the most imaginative arrangements. The theme is Colder, Weel ding, marking Buffums 50th anniversary.
Life in Buffums' Boutique Shop unfolds with bold oddities and witty gifts. Feather dusters, gilt fly guns, rotor yardsticks, and sequined joke items sit alongside tea, music boxes, and novelty dishes. Polka dot rooster salt shakers, musical albums, antique boxes, and painted toilet seats add whimsy to a catalog of sensibly priced novelties.
A marketing piece extols Lancome perfumes Tresor and Magic as luxurious jewelry like scents. It highlights diamond shaped flacons and teardrop bottles, claims long lasting wear, and lists pricing across sizes from Eau de Parfum to Parfum at Buffums' Cosmetics Department.
Charles of the Ritz releases Perfect Rose lipstick for spring use with rich velvety texture and lasting color. The ad promotes blending precision and insists on removing old lipstick before applying new, priced at $1.50 plus tax at Buffums.
A vintage style ad touts Guerlain perfumes as ideal Easter gifts. It highlights Shalimar as the favorite scent, recommends bath oil, talc, and cologne, and notes price ranges from 4.50 to 8 dollars plus tax in Buffums Cosmetics Department. It references Empress Eugenie appointing Guerlain as court parfumeur in the early history of the house.
A vintage advertisement touts Golden Rhapsody shampoo containing tiny gold flakes that cling to hair for a gold shimmer and clean feel. It promises vibrant tones for brunettes and a silvery gleam for platinum and silver hair, with a companion Silver Symphony using silver chips.
Beauty product touts Anatome Fluid Make-Up and Anatome Cream with estrogenic hormones to retain moisture and smooth skin. Promotes Ivory and Naturelle shades, cloudsoft powder, and prices 7.50, 12, 20 for cream and 8 sizes for makeup at Buffums' Cosmetics Department.
Easter shoppers can perk up tired feet with Pyramid skin softener stone fashioned from pure scouring pumice. Use in bath to remove hard, rough skin, corns, and callouses and banish tobacco stains from fingers. Available for $1 at Buffums' Cosmetics Department.
Anela offers a milky white nail cream with lanolin base to strengthen nails and improve cuticles. The product claims rapid transformation, with many users noting results in three weeks and some in three days, marketed as a polish compatible treatment sold for $1 plus tax at Buffums Cosmetics.
In 1923 the original KURLASH eyelash curler debuted simplifying long routines. It claims to curl lashes in 30 seconds with a curved rubber inset and refill cushions for 25 cents. A folding purse size is offered, priced at 1.25 dollars at Buffums' Cosmetics.
We want people to find what they are looking for at NewspaperArchive. We are confident that we have the newspapers that will increase the value of your family history or other historical research. With our 7-day free trial, you can view the documents you find for free.
People find the most success using advanced search. Try plugging in keywords, names, dates, and locations, and get matched with results from the entire collection of newspapers at NewspaperArchive!
You can also successfully find newspapers by these browse options. Explore our archives on your own!
Browse by location and discover newspapers from all across the world.
Browse by date and find publications for a specific day or era.
Browse old newspaper publications to find specific newspapers.