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FTC proposes use requirements for product endorsements
The FTC drafts rules requiring endorsers to actually use products they promote and to share honest views. Celebrities could face scrutiny if their ads show them using items they do not use in real life. The proposal, pending public comment, would not take effect for 60 days.
MENTIONED IN THIS ARTICLE
Washington
UPI
Joe Namath
Hamilton Beach
Namath
Federal Trade Commission
Federal Register
Danny Thomas
Maxwell House
Hank Aaron