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Ford introduces Granada and Monarch as luxury compact midsizes
Ford vice presidents Ben Bidwell and Bill Benton unveil Granada and Mercury Monarch as luxury compact midsize cars aiming to capture buyers shifting from full size and big intermediates. The pair position Granada as a standard midline and Monarch as a twin with similar economy and features, part of Ford's strategy to broaden its midsize lineup and lure customers from GM sedans.
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Detroit
API
Ben Bidwell
Bill Benton
Ford Motor Co
Bidwell
Ford
Benton
Lincoln-Mercury
Buick
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General Motors