Frozen foods attract educated women buyers and TV dinners proliferate
A 1960s study notes per capita frozen food use rising to 70 pounds with women under 30 among top buyers for meats and entrees. Working wives, larger TV dinner variety, and 27 brands dominate shelves while chefs praise nutrition and taste amid changing home routines.
MENTIONED IN THIS ARTICLE
Thomas
Rosemont
The
Campbell Distributing Co
Frozen Food Association
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