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Newspaper
Le Mars Globe Post
Location
Le Mars, Iowa, United States of America
Date
Sep 06, 1954
Page
3
Fay Wellh of Wells Dairy says a renamed ice cream product may not arrive soon while The Globe Post notes regulatory delays. The discussion centers on the potential market entry under aliases like Twice Ice Cream and Mello Line amid legalization debates.
A Wall Street Journal report tracks Mellorine and imitation ice cream made from vegetable oils gaining traction in 10 states and abroad. It notes legal battles in Louisiana and Oklahoma, rising production, and strong consumer acceptance while dairy interests push to regulate or ban the substitute.
The article reviews Mellorine a vegetable oil dessert gaining market share in Chicago Dallas and California. It notes producers including Beatrice Foods Swift National Dairy Borden and Arden Farms and cites price differences and profit concerns. Louisiana legal actions and national groups like the Cotton Council and the Soybean Association back Mellorine prospects.
Card of thanks extends deepest gratitude for sympathy and kindness shown by friends and relatives. Mentioned are Mrs. Clem Singer, Mr. and Mrs. Nick Singer and family, and Mr. and Mrs. Raymond Singer. Also notes property involvement with George T. Wormley to J. M. Wormley and others Lot 7 Block 8 Kingsley valued at $1.
Tuesday visitors included Mrs John Doorumwaard and daughters at the John Kots home. Residents from Sioux Center Micherst and Waterloo Michigan joined relatives for visits. Families from Walbeck Nebraska California Orange City West Bend and Alton gathered for meals and shared travels.
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