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Newspaper
La Crosse Tribune
Location
La Crosse, Wisconsin, United States of America
Date
Jun 13, 1911
Page
11
Sixteen members of the Orange Judd Company advertising department helped make the Northwest Farmstead known to nearly 200 prominent advertisers in six months. The vivid push credited to a shared purpose among the paper, publisher, and advertising men.
The Orange Judd Company publishes Northwest Farmstead to promote profits and progress for farms and ranches from the Great Lakes to the Pacific. It supports prosperity for homes, families, and all Northwest industries including towns, shops, forests and mines alongside agricultural advancement.
The Northwest Farmstead sees vast potential from Minnesota to the Coast as pioneers its future in this decade. Advertisers already note growing business from the region, with the paper offering a unique channel to reach farmers in this section.
The Northwest Farmstead grows through its editors led by Clifford Willis after leaving the South Dakota Agricultural College. Associate editors Professors Bopp and Burlison from the SD College join as organizers, speakers, developers, writers, and authorities enhancing the publication for subscribers.
Circulates in eight states as builders advertise farm papers. Solicitors offer data on circulation rates and 1910 census figures. They promise to help advertisers profit with agricultural advertising and explain that Northwest Farmstead pays well. Contact lines list offices in Chicago New York Minneapolis Springfield.
Tom Drexel, a once-dominant Street financier, abandons a peaceful country life after a night of feverish dreams. Pursued by memories of National Pacific battles and Harmon’s threat to the Street, he heads to the junction to rejoin the market fray and confront new pressures on his former empire.
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