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Newspaper
Jackson Argus
Location
Jackson, Georgia, United States of America
Date
Oct 29, 1897
Page
7
The Jackson Mercantile Company announces a full stock of goods, featuring the latest fashions and a wide range of seasonable merchandise. Managers pledge substantial savings, claiming price cuts of about 25 percent or more, and a commitment to liberal patronage.
A local shoe house touts its low prices by outlining six reasons for savings. They claim cash payments yield discounts, large-volume purchasing through two stores, access to exclusive manufacturers, Boston buying trips, avoidance of drum merchants, and Hart shoes as a superior line, all offered at or below rivals' prices. Continuous claims emphasize value and quality over competitors.
A local seller advocates the Thompsons Glove Fitting corset line as the best for the Southern market. The display offers complete assortments from 50 cents to 1.50 with odd sizes leftover at low prices. Also stocked are notions including pins needles hooks and eyes dress bindings combs brushes kid curlers and more. Belts and up to date ladies collars and cuffs complete the selection.
The millinery section glows with latest hats and styles from New York. Miss Ed wards and Miss Simmons spent days in New York selecting exclusive designs not found elsewhere in Atlanta or Baltimore, enabling lower prices for prudent buyers. Both milliners returned with new features, promising superior style and value.
Jackson shoppers can save on Black Dress Goods with prices from 10c to 1.25 a yard. Henrietta, silk finished and Brocade ranges offer discounts from 25c to 57 1 2c, with silk patterns, Cashmere Silk, India Silk, Velvets, Braids and linings all highlighted. Additionally, Kid Gloves and Hosiery show notable cuts, urging early purchase before stock runs out.
A local ad notes a special bargain on white flannels bought under value. Big lot of cotton flannel remnants with 8 to 10 yard pieces offered at a fraction of the 10 cent value. Come early to view and purchase these good goods at reduced prices.
A local store advertises white linen front shirts from New York mill muslin at 75c, selling 80 dozen bankrupt stock at 50c. It promotes shirts for all ages, plus negligee shirts at 25c to 1.00 and a camel hair undershirt at 50c.
A merchant boasts cheap jeans with prices from 10¢ the yard to 25¢ to lure shoppers. The ad emphasizes that customers must see the goods to believe the low prices. Strong claim of unbeatable value aimed at drawing in buyers.
Advertises ribbed cotton under vest at 12 cents and 25 cents for an extra good model. Bleached heavy at 50 cents. Wool under vest 75 cents. Fine wool under vest 1.00. Children under vest 25 cents and children's union suits 50 cents.
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