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Newspaper
Iowa Quest
Location
Iowa City, Iowa, United States of America
Date
May 05, 1950
Page
4
A guide urging students to pitch ads to local merchants by showing how teens influence purchases. It argues stores should advertise directly to 14 to 16 year olds, since parents often fund their purchases. It notes genuine ads sell goods and warns against generic “Compliments of” mentions. It emphasizes students as a market for real advertising.
The excerpt outlines Summer Session offerings across journalism and publication fields. Courses cover advertising layout, news writing, editorial writing, law of the press, magazine journalism, fiction, and essay writing. Practical labs include photo, radio, and typography production plus laboratory printing and linecasting operations.
Ed Hunting an 18 year old Bluffs alumnus and former business manager of the Signal high school newspaper at Council Bluffs is rising in Iowa journalism circles. He works in the Daily Iowa n advertising department at State University of Iowa as an account executive handling dairy and electrical shop accounts and other large clients. He has also helped with a student buyers column and will join the Delta Chi fraternity as an active member this fall.
The Iowa university lab combines training for editorial and mechanical staff in one shop. It runs two publications Quest and Alumni News Letter and offers a 17 week linotype course plus a journalism production course. Staff Mor rison leads instruction while Africa oversees linecasting and care.
Two courses in the magazine journalism sequence taught by Prof. Walter Steigleman cover article writing for magazines and fiction. They emphasize audience analysis and exploring pitches to unspecific magazines and potential markets.
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