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U S Steel Price Move Sparks Public Relations Fallout
AP analyst notes a 1962 price increase by U S Steel followed by a rapid reversal after President Kennedy criticized it. The episode, tied to a wage agreement and claims of price stability, is cited as a major PR misstep. It suggests timing could have avoided the backlash and hints at similar recent missteps.
MENTIONED IN THIS ARTICLE
John Cunniff
New York
U.S. Steel
John F. Kennedy
Wall Street
Ture
U.S