Advertising by omission in TV commercials noted by NAD
Consumer awareness grows as NAD flags ads that imply benefits without full truth. Examples include dog food promising vegetable protein equal to meat, Rapid Shave moisture claims, Hawaiian Punch juice content, Gremlin tank size, Tang breakfast boosters, Avis rental mileage costs, and Dynamints artificial fruit flavoring.
MENTIONED IN THIS ARTICLE
New York
National Advertising Division
NAD
Council of Better Business Bureaus
Sweat ers Popular Under Scrutiny In Pump Spray Ad Claims
The ad claims Vitalis Pump Spray lasts longer than a leading aerosol and costs less to use. NAD examines data from an independent lab showing Vitalis held curl retention at 90 degree humidity and 7 to 10 mph winds across several time periods, challenging the leading aerosol.
MENTIONED IN THIS ARTICLE
Vitalis
Father’s critical stance harms aspiring players in hockey
Dear Ann Landers columns address a mother worried about a father pressuring his son to excel in hockey, causing the boy to feel like a failure. The advice urges family counseling and defensive coaching for the boy to cope with a domineering father who projects his own failures onto his child. The page also covers a teen-era dilemma about young girls dressing older and a reader seeking guidance on leaving an abusive marriage, with offers for Ann Landers booklets.
MENTIONED IN THIS ARTICLE
Ann Landers
Bobby Orr
Dear Ann Landers
Also Mentioned on This Page
Ringo
Ringo Starr
the Beatles
Copenhagen
Nancy
Sidney Margolius
Women's News Service
Gremlin
Iowa
Avis
Panacea
Lannerte
Pam Austin
E.S
T.L.S
P.O
Elgin
Marsh Kitchens, Inc
Pere Otl
Lahiak
High Point Rd
Greensboro
Thalhines
Norstake Showroom
Witna
Shop Thalhimers Westchester Mall
Jewelry Dept
Westchester Mall
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