High Point Enterprise Newspaper Archives Jul 25 1976, Page 17

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High Point Enterprise (Newspaper) - July 25, 1976, High Point, North Carolina Female publisher is prototype of new woman by Adelaide Wendler Enterprise women a editor contemporary woman. Who is she Loda Sanford might be describing herself As she talks enthusiastically about the a new woman she visualizes in issues of a american Home Magazine. A year ago in May the sophisticated italian born is. Sanford was made publisher and editor in chief of the Magazine that she admits was on the verge of bankruptcy. Is. Sanford about whom it has been said a brings to All her publishing ventures a polished Low key yet Spunky International flavor and professionalism a has redesigned the Magazine As a lifestyle guide for the woman who May have a career As Well As a Home and family and who tries to make the Best of two worlds. The first thing the publisher did was a clean she replaced about one half of the Magazine s 40-Man staff with women. A a in a in the business because i want to create a Bright Magazine so i surrounded myself with these dedicated Bright Young says the Only woman publisher of a major Magazine in the u. S. Is. Sanford pictures the contemporary liberated woman As a working woman a Mother and a woman with fairly traditional concepts. Striving for fulfilment she sometimes has guilt feelings because she Isnit spending enough time with her children. To compensate she spends free time in the Kitchen cooking for her family. She sees the new woman As Beautiful idealistic intelligent a a woman who wants love but is not As sexually liberated As she might be reducing the median age of its readers to under 45 is one of the goals of the publisher a live nothing against 45, because i am 43. Forty is a terrific age today. We be raised our children and Many of our expectations Are out of the Way but. It is just Good business to attract Young women in their 30s to our a women mainly change and influence our lifestyles in America today. Therefore we Hope to guide women in their choices through the Magazine what women want today is a Home that is easy to take care of. All women have common problems they have Little Domestic help they must be aware that the environments they create Are easy to maintain most women want was fresh innovative informative and not nearly As sexy As the theme suggests born in Tuscany. Italy and trained in design at the fashion Institute of design in new York. Mrs. Sanford has served As editor in chief of a men s Wear Magazine and fashion director for a a teen a and boy so Magazine she has risen from the status of reporter to her present position a divorced Mother of two sons she lives in a skyscraper apartment with a a spectacular my time View. A i furnished my apartment almost like a vacation Home with simple contemporary furniture no curtains Wall to Wall carpeting and lots of plants i have a big Kitchen because i am old fashioned and traditional about my Home my Early environment conditioned my thinking about Home and she is also compulsive about keeping her Home neat a my bedroom is very simple a she explains. A i have a bed with no formal Coverlet. I use Beautiful sheets and can make my bed in a matter of seconds before i leave for whether the sacrifices of working from 8 a in. To 8 p m. Almost daily Are Worth it is still undetermined during the 13 years of her marriage she did not work but for to years she has a the past year with Little or no social life a it in t hard for me to turn Down a party invitation because i must get to bed Early. I have lost a lot of precious time with my 13-year-old her children Are 13 and 18 and the older son is in College whatever time i have left in the evening i spend with my son i moved to Manhattan from the country in order to be close to my office and to my son s he is Only a few minutes away. And can reach his Mother s office or their Home by walking she also explains that the children a father is a southerner and that he is an important Factor in the stability of the children she says the boys Are alternately proud and resentful of her work a the Only thing they could want is for me to be in the Kitchen when they come Home baking cookies or making soup or bread often i spend All Day sunday doing just that for their pleasure a and mine. A i guess i am very much the woman i m editing the Magazine for Quot says is. Sanford. Quot i m the traditional liberated woman i m liberated enough that i can work feel comfortable in the business world with men. Get a lot of pleasure out of my accomplishments and feel Only slightly guilty with what i be explaining her concepts photo by Sonny Hedgecock to be liberated from Drudgery they want to be seen for themselves As human beings they Don t want to be lumped a says the publisher Here for the april furniture Market is Sanford was observing trends and preparing for investigative stories. A a use Are seeing a tremendous Impact of changing lifestyles in furniture the Home is the stage on which life s changes Are she said As she described a fascinating modular group that she had seen locally that morning. A it reflects people s desire for flexibility and Lack of rigidity. It is unfortunate that people still think furniture is so expensive because it in t. It is not Only affordable but gives the purchaser a new lease on describing the Market As a a tremendously exciting scene a she said she was observing a trend to scale Down furniture for apartments and smaller Homes a there Are incredibly Beautiful storage units and a wonderful response by the Industry to younger America s furniture needs. I am so committed to american Home that i want people to know All about the Bright executive says the Magazine in its former context was strictly of for Eagle lovers a narrow and almost totally dedicated to colonial furnishings reproductions Etc a this is not an appropriate posture the answer to America is to face our problems clean up our cities save our main streets and create an America that is liable a not one that a gaslight and the Home focus Magazine will be realistic according to mrs Sanford. Each Issue will Center around a particular theme and will feature stories about Homenu Rushings. Decorating food preparation gardening single life. Men at Home books music Leisure product information Etc. The theme for january was a everything you can do in the a Titrating subject that ii la oiment Kihe world of j Adelaide Wendler women s editor sunday. July 25. 1976 Section b mrs. Allred the former Anne Marcella Gibhardt of Greensboro was wed at Green Street Baptist Church at 3 p m. Yesterday. Mrs. Hauser daughter of or. And mrs. Colon Kennedy of 3603 Greenhill dr., was married in an outdoor ceremony yesterday at Tanglewood Park Clemmons. Mrs. Shumaker the former Kathy Sappenfield spoke her vows at Christ United methodist Church Greensboro yesterday. Mrs. Wicker daughter of or and mrs. R Vincent Spracklin of Charlotte was married at Centenary United methodist Church Winston Salem yesterday miss Pope of Dunn will become the Bride of Byron Scott Bailey of Lumberton on sept. 4. Miss Phibbs and Charles Orcutt Tucker of Greensboro Are planning a sept. La wedding. Miss Payne of Thomasville will marry James Samuel Carterjr. Of Elizabeth City on aug. 21 in Thomasville. Mrs Donald w Shumaker mrs. Carl Elbert Wicker or 101couples marry others announce plans a. Shut Donna Kaye Pope mrs. Richard Patrick Hauser mrs James Robert Allred Nancy Lois Phibbs gazel1a Irene Payne

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