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Industrial Films Aim to Improve Image via Sponsored Pieces
Kay Bartlett reports on how corporations like J C Penney fund national and local sponsored films to boost public image. The industry, dating to WWI, now spends about 165 million yearly on production and distribution with government funds adding 42 million, producing 27 to 28 minute shorts for TV and theaters aimed at public service and goodwill.
MENTIONED IN THIS ARTICLE
Gordon Reynolds
8 Petroleum
Shatner
Star Trek
General Motors
Harvey McCormack
Public Information
Penney's
America
J.C Penney
J.C. Penney
East Bronx
Defense Department
US Information Service
Tom Hope
Rochester
N.C
Hope
NBC