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FTC Substantiation Program Aims to Guide Advertising Claims
FTC Chair Miles W. Kirkpatrick says the advertising substantiation program should not become a super consumer research bureau. The plan compels manufacturers to prove factual claims or face charges. its deeper aim is to inform Congress and encourage more responsible advertising while avoiding broad, expert-led evaluations.
MENTIONED IN THIS ARTICLE
Washington
Federal Trade Commission
Miles W. Kirkpatrick
Commission
Congress