High Point Enterprise Newspaper Archives Feb 6 1972, Page 8

Low-resolution version. To view a high quality image

Start Free Trial
High Point Enterprise (Newspaper) - February 6, 1972, High Point, North Carolina 8a High Point Enterprise sunday february 6, 1972 Etc avoids role into research Washington a Federal Trade commission chairman Miles w. Kirkpatrick says that As a result of the Agency s advertising substantiation program it should not become a super consumer s research Bureau for evaluating products. The program can make manufacturers offer their substantiation for advertising claims or face deceptive advertising charges. Kirkpatrick said also in an interview with the associated press that what is Learned from the program can help Congress in drafting advertising legislation. Questions and answers q. What do you Hope this subs t a n 11 a 11 o n program Lmh achieve a. In some part its experimental on our part. It obviously has enforcement overtones and direct possibilities is Hen we see what kind of substantiation there is behind the various factual claims that Are made in ads. It s hard to say just where we Are going. I think the immediate Impact of the program ought to to a very Good one. I Start with the proposition that when a Man makes a factual claim there ought to be substantiation for it. I think that our program to Date has indicated that is not always the Case. But what substantiation there is there Are instances where it is very thin. I think that doing this on a selective Industry by Industry basis will make advertisers aware of perhaps the exposure to which they Are going to be put by reason of the application of our compulsory process to their particular Industry. It would be my Hope that they would think twice before they d make a Blunt factual claim without having some substantiation for it and i would Hope that would produce an effect ultimately on advertising in general. There s nothing in this program that s Radical or really new it s a new application of our Powers. Q. I take it the Etc has not taken upon itself to draw conclusions from the documentation that it has been Given. The fashion stores gourmet buys sole ends april i 1972. Caa a. We re studying it. Q would it be the next logical step for the Etc As a service to the consumer to take this material evaluate it and really put in laymen s terms exactly what it Means Quot a. I Don t know whether we re equipped to do that in some Fields. For example in electronics we Don t have any experts in that. Wed have to go outside to get some consultants. I doubt that this commission ought to set itself up As a kind of a super consumer a research to evaluate whichever product one of them has against the other As a result of our and substantiation program. I Don t think we shall. Q at this Point could you say that perhaps the greatest Good of the substantiation program is to serve notice on advertiser that they must have substantiation before they make a state ment a no. I Hope that that a a by product of it or an indirect product remember this program will not require anybody to have anything. We simply say whatever substantiation you have give us. The result should be that responsible advertisers will have substantiation increasingly when they realize that this kind of a request May be made of them. Comment May thereafter be made either in the press or by competitors if a factual claim is made that simply has no substantiation. It May Well be that competitors will comment on that in ways that will be detrimental to the company that does no to have the substantiation. Its hard to say if you have not gone far enough but i would certainly think that that ought to be a reasonable result of it. Q you mention that in terms of a byproduct. What is really the main thing that you Hope to see accomplished a. I Hope we re going to find out More As far As the commission is concerned about the kind of problems in this entire Field of substantiation i think a direct Benefit of it would be our ability to advise Congress of problems in relation to legislation. I think it will have a real effect in promoting re substantial Tion for factual claims. Beyond that it is hard to say where we re going to go. We May have some enforcement aspects nordic Vav a i aluminium bundt pan 4.98 Large natural finish cast aluminium bundt pan with gleaming Satin finish for uniform baking and glorious Golden ifs. Perfect for German jewish Pound cake Ange food cakes Coffee cakes and Gelatin deserts 2 ? it capacity Homes with recipe Booklet. Teflon coated bundt 7.49 Large 12-cup Teflon coated cast aluminium bundt Coke pan in vivid colors. Harvest flame and Avocado. Deluxe Servo-k1ng Steak Platter 4.98 Servo King Steak Platter in 7 10 a size with Holder for oven to Toble serving special Servo King Platter with Holder 2 69 value now Only i 99 each the French Way be Creuse special gourmet cookware 34.99 open Stock Volue 57 90 colors Blue yellow and Orange All purpose cooker 10.00 for fresh or Frozen food. For steaming or blanching. 18-8 stainless steel decorated enamel. Lift out Bosket. Northland 1 8/8 stainless so practical so economical 25% Reg. 6.95 to 25.00 solid stainless from Oneido. Of Quality 18/8 stainless with hand Satin finish. Your Assurance of Complete satisfaction. Ideal for today s living. Tomorrow s enjoyment pictured. Fondue dish with tray and fuel Holder. 2-qt. Capacity Reg. 25.00, 18.99. Tray Reg. 5.00, 3.99. 2 it. Wafer Pitcher Reg. 15.00, 10.99 not shown c huffing dish with fuel Holder. 2 it. Capacity Reg. 25 of i 8 99, i a a re a erf a or Tom a a a Corning Ware products Trio set 9.99 if purchased separately 19.50 save 9.51 on coming s i in ij4 it. Covered sauce pan set for a limited be. Besides being attractive these pans Are practical. Each has a multitude of uses and can go from Freezer to Range to table. What a time Saver. Tea for two Tea pots 5.88 Reg. 7.50 save on famous Corning Ware 6-cup Tea pot with traditional Cornflower Emblem. Floral bouquet Teapot also on Sale. Reg. 7.95, now 6 88. A Lub aluminium la Oli Decuf a Douwie save on 8-pc. G set of cookware i 44.95 save on 9-piece set of stainless steel Revere cookware 39.99 v Wam. _ open Stock Volue 58.00 gourmet cookware specials from Revere. Copper Clad stainless steel p p p the Copper on the Bottom makes the difference. Won t melt or Burn through. Stainless steel body stays Bright and clean. Snug fitting covers set includes 4-qt, covered dutch oven 9 open Skillet i i it. Covered sauce pan 2-qt. Covered sauce pan and 3-qt. Covered sauce pan. I 2-qt. Covered sauce pan 6.49 Reg 9.50 a favorite with housewives lust the right size for Frozen food packages sauces and cereals bakelite handle and cover Knob special savings on Whistler Tea Kettle 2-qt. Size with trigger spout control Cool bakelite handle. Regularly 7.50, now 5 49 Mirro Colo Mode finish Range Ware at special Sale prices Reg 3.99 to 5.99 Mirror Bonds Glassy smooth Colo Mode finish to even heating aluminium. Heats fast cleans easily and stays Bright permanently. Save on whistling teakettles with i Finger flip Cap action Reg. 5.29, now 3.99, Bun Wormer and server for Range to fable service Reg. 5.95, now 4.99. Chef styled saute Fry pan with super Tough Leflon la inside for no stick no scour convenience. 8&Quot pan Reg. 3.99, 2.99 to Quot pan Reg. 4.99, 3.99 12 pan Reg. 5.99, 4.99. All in poppy Avocado or Harvest. Shop monday through saturday 10/9 open Stock value 52 75 favorite club aluminium Holiday cookware in colors that brighten the Kitchen a Avocado poppy and Harvest Gold. Durable cast aluminium cookware that s Light to handle and lets you Cook with Little or no water. 8 piece set includes i ? and 2-quart covered sauce pans 6j< and to Inch Fry pans 4 �?~2-quart dutch oven. Small sauce pan cover fits Small Fry pan dutch oven cover fits Large Fry pan. Sunray aluminium Interior. Chicken Fryer a a Reg. 1695 3-qt. Covered sauce pan 0.88 Reg. 12.95 Holiday in specials featuring club s famous Quot waterless Quot cooking method for flavor and nutrition. Versatile 3-quart sauce pan also serves As mini dutch oven. Giant i2inch Chicken Fryer Cooks up a delicious family size supper in no time. Sunray aluminium interiors in Avocado poppy or Harvest Gold Hoover electric Fry pan 19.99 Steak platters 1.99 value 2.69 with heat resistant Holder

Search all High Point, North Carolina newspaper archives

Explore other publications from High Point, North Carolina

All newspaper archives for February 6, 1972