High Point Enterprise Newspaper Archives Apr 7 1940, Page 6

Low-resolution version. To view a high quality image

Start Free Trial
High Point Enterprise (Newspaper) - April 7, 1940, High Point, North Carolina Buy window shades at Efird a any kind you might need 25c 39c 48c 69c 79c Novelty tables a few of these Novelly to Bleu left. $2.05 values. Special for monday one lot Kitchen a ans with foot lift. Reg ii la Fly to now. Floor lamps 7 Way floor lamps. In Ivory color Only. Heir. $6.95 value Only studio couches age six Sec. Athe High Point Enterprise Piedmont Center of Industry High Point North Carolina sunday april 7, 1940 Beautiful design sturdy construction sell regularly for $39.95 .95 a a terms ome trends effect Era f patriotism it s America s Home week in All u. S. Cities its America s Home week Here s five items that will and much to Home for Spring curtains ruffled and tailored Roo Mills tailored net curtains per pair. A Good ruffled curtain big size. 70 $1.00 value. I 5/c extra Width ruffle net and Marqui Sette curtains pair. I i there a new Beauty in Homes of today red. While. Blue i popular colors in furnishings for pm season the american Home salutes the Flag this Spring. Never before has ugh an intensely patriotic Trenden noted in Home furnishings my decoration. Two reasons Are Given for this j i peace in this country con-1 lasted with conflict abroad. 2 1 do reification of american Homes if yesteryear through such moving pictures As a gone with the Yindi and a Northwest even the colors reflect old Flory. Red. In its varying Shader my tints from Burgundy to Dusty Ink. I1 combined with Blue from he Royal tones to the azure hues. To Lead the color Parade and. White As always is a color unto j self fitting most schemes. Mph Ica is i Oil Wie in contrast with War swept j Europe and Asia. America pauses j o reflect that its citizens have comforts and conveniences which new but Royalty have been Able 0 afford in other lands even in i rues of peace. Electrical Home equipment has Cen used to a greater extent in it to United states than a Lse where. Leeping equipment a Hen pro a used on a mass production Bast 1 America bringing the Cost be a w that in other countries for Ompa Cable merchandise. Even he floor coverings Woven by dental craftsmen Are Here by cunningly efficient oms to give even the lowliest order a colourful base for to is j 10m at a reasonable Price of he j t desires. Not Only inside the Home but i the porch and in the Garden Merida contrive to strike a Itri Otic note. First of the a Gas j be style Metal furniture a bit. Tube some was imported from Europe. Now some 15 years later lore is much Metal furniture Ted outdoors but it is Peculiar our own in design and Porc Dors Are red White and Blue. Be those inside the House. I Fua is Iii l a one reason for the superiority of Amenia a Homo turn lungs t j budget or instalment plan. Rough which More than so per eni of our interiors Are Given furnish Lings Superior to those Bich would be selected if Cash and to be Laid out on the Bat re Lead. Soundly operated stores re a Loire a substantial Down payment j that the customers equity is efficient to forestall Hasty Pur-1 ates with subsequent Reposas of. In Normal times this has t in in re to increased employee and added Prosperity. Three of the four most popular Flea of 114ft have a american Rita be. Early american denial and modern. These Tother with 18th Century eng h make up the bulk of Furni a re sold in the i muted states u >940. Early american Maple was he interpretation by the Purl a patterned for liable near i this new living Coom which exemplifies cheerful Comfort in Home surroundings. The Gay hooked Rug and colourful upholstery coverings Are Well suited to this room a Are the desk wallpaper pictures and other accessory item. Contemporary Modem la a Spring tonic for any Home. The suite shown la made of genuine Honduras mahogany available in either Rosewood or Chain Paige bleached colors. The polished brass hardware a specially designed for this group. An up to Date style. Tans in new England of the 17th Century furniture which they remembered taking a native Wood pin Birch or n Al a they Stin the furniture to their a eighteenth Century a casings a european and an. The latter a the Rug Industry trying to keep prices Down pm of led needs. Two in a Meric work of craftsmen in new England. Virginia and Pennsylvania whose output was an american equivalent of the styles popular in Britain and on the continent. Modern furniture by contemporary american designers ranks ear the top in popularity. Carpel Many cd land. At far East and Al these countries Are affected by present War conditions. Not Only Are carpet wools being used for army blankets and other War purposes hut the question of shipping facilities May he involved. British m Thorit ifs Ossi Al Khz every Effort is being made to assure the even flow of carpet wools however. A representative of the Industry spent several weeks recently in England studying with British and other authorities As to Long time planning by the Industry. While Rug and carpet prices have not increased materially carpet wools have advanced in Price since the War be tan. Conditions Over which american manufacturers have no control May Caus still further increases. These advances eventually must be reflected in retail prices because Wool is the most important Taw material entering into the manufacture of Wool pile fabric. A the american Public May rest assured i hat the manufacturers of Wool floor coverings Are keenly aware of tile inn Ort a Nee of preventing increases in the prices of carpet fabrics so far As is possible in the Fate of present conditions a declared Herbert gut arson president or the institute1 of carpet manufacturers of am local merchants tie in with National event apr. 6-13. Displays ready merchants of High Point this week unveil the newest creation of the Home furnishing designers Art. The occasion is a a american a Home week a opening april 6. When stores ail Over the nation reveal the style trends of the season. And dedicate the week As an a open House for inspection of the furniture floor coverings bedding draperies and other household equipment which has been arriving in their stores and warehouses for the past fortnight. Merchants went to the nations style centers shortly after new year a Day to View manufacture i Erst new lines. They shopped More than 1,000 displays in order to j make their selections for local Selling. They compared styles and it values they hunted out the a hard to find and unusual they investigated the new trends and pie aced their orders accordingly j new it la Nish Ings Herk manufacturers went to work and Only recently began to ship the merchandise ordered. And the new Stock now on display in 1 local stores presages w hat eco a no mists believe will be one of1 the zest Selling periods in the history of Home furnishings. The coming of Spring brings increased traffic to the stores be cause Home furnishings have be comes drab and Dusty during the Winter. Housecleaning and moving time make late april and Early May one of the two Best Selling seasons of the year. Realizing j that investment in Home furnish-1 Ings is a serious and even momentous problem for the average family High Point dealers have set aside the special week for a preview of what s new. What s i different and what a appropriate for High Point Homes. Most Homes Are furnished two or three times in a lifetime it is. Pointed out. The a newlywed Quot i Market la one of the most im-1 portent in Home furnishings and 1940 promises to have a bumper crop of weddings. New Home building is another source of business for furnishings Aud a substantial pick up in this area writ boost Home equipment sales tremendously. Finally the re-1 placement Market for aced j worn out pieces which were once j proud possessions now reduced1 to kindling and rags reaches us greatest Heights during the Spring. I rec huh sales expected All of these factors combined with improved business Point to a record year in the Sale of furniture and Allied items. Despite increased Price for raw materials and higher wage Scales Price of furniture today i have and an cd scarcely at All Over last fall. Manufacturer pointed out that they were Able to maintain Price Levels through increased production and pasted their savings on to stores. They appreciated that higher prices without substantially increased income for the general Public would retard rather than improve sales so that such advances As were made were Small and in general an adjustment to today a Market prices. Students of Home furnishings economics forecast further and possibly More substantial advances in the second and third quarters if business continues on us present basis. A a a a a Hall is introduction to rest of Home most neglected pact of Many i Homes is tile Hall. And if should be one of he most important since the a first Imp less Ion of the guest is gotten from it. A table lamp Mirror and chair together with a floor covering harmonising with that of the living room Are items which should he considered for hails. Mother natures vivid colors i Lave Competition indoors these Days. They Are echoed in this grouping of Early american furniture and colourful dishes. The Floral draperies form an appropriate Frame for the outdoor scene viewed from the window. New refrigerators improved graded fooling of various kinds of food is one new feature cooking centers the refrigerator is the most important unit. So Many improvements have been made in household refrigerators All or. to fit a a a a the. tin . That ,. Those who still Are using old new kitchens or for renovating old ones providing for a fashioned models Are really enjoying Only about half the con a line production method of food violence and Economy that is pos preparation. The line goes from j Lyle today in refrigeration refrigerator to sink to stove to this year for example most of table. The arrangement of the the new models give you graded Kitchen no matter what its shape. I Cooling for various classes of should conform As closely As pos food. For such perishable As Aible to this scheme for preparing milk eggs and butter the upper meals. J shelf space is extra cold about in the food preparation Center 40 degrees. In most models there As distinct from the sink and is a separate porcelain enamelled Container for meats immediately below the Freezer or ice cube compartment. The result of the newer developments in refrigeration is much More convenient food storage at lower Cost. The Cooling mechanism is More efficient than Ever before tiding less electric current and yet performing a better Job. A a a a �.�?. I a a a a a a a a i it a a a Here s test for Pillow life want to know if Pillow Are worn out rent the Pillow Over outstretched Arm. If the Pillow has sufficient body to remain horizontal its probably in Good condition if the ends Droop the feathers have lost their life and resilience and the Pillow should he replaced. Dinner Spring y mattress a a it Coil Spring Sec thi super value both for easy terms carpet adds to room Charm Rug 8x12 Crescent Seal rugs $7.95 50c weekly s 9x12 Gold 8eal rugs $995 50c weekly How inviting is this living room group with Al till dignity of i find Isth Century style. Colourful Gay and fitting Hack ground i i this modern carpet torsion of or scroll and honer Pat torn of till i period. Ila huts carefully salaried for the purpose enhance the 141-149 South Wrenn Street phone 4958

Search all High Point, North Carolina newspaper archives

Explore other publications from High Point, North Carolina

All newspaper archives for April 7, 1940

Browse