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Canadian Business by Garth Turner on prestige credit cards
The piece examines aggressive marketing for premium cards like American Express Preferred Status and Royal Trusts Gold MasterCard. It highlights a Toronto man Walter Parmentier who was offered Preferred Status despite dire finances, calling out universal mailing hustling and the push to sell prestige cards with self paying discounts, plus youth gold card offers.
MENTIONED IN THIS ARTICLE
Gosh
Walter Parmentier
Toronto
American Express
Amex Exec
Gordon Weiss
Walter
Parmentier
Amex
Royal Trust
Denis Nixon