Mommy bloggers power holiday toy buzz and LeapPad sales
Mommy bloggers influence millions of parents and drive toy sales during the holidays. LeapFrog used 200 top bloggers for LeapPad Explorer promotions, sending kits and hosting parties. Spin Master and Copia also leveraged bloggers for Moon Dough and Zhu Zhu pets, boosting early buzz and sales across the country.
MENTIONED IN THIS ARTICLE
Emily Vanek
Denver
ColoradoMoms.com
Mattel Inc
Spin Master
Maria Bailey
BSM
Twitter
Facebook
LeapFrog Enterprises
Emeryville
Calif
LeapFrog
Vanek
Colorado
SpinMaster
Harold Chizick
Global Communications
Chizick
Timetoplaymag.com
Jim Silver
Mattel
Cafemom. Com
Zhu Zhu
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Power of
The
Mommy
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Texas
Ted Pres
LeapFrog Enterprises, Inc
Toys “R” Us
Camp Hill
Copia LLC
Mommy Bloggers
Morin de Ther
Muiiner Sida
Uleetaliy
Diane
Dechirer
Assumpcan
Phos
Cick Pau
Annie
Atari
WEST
SOLTH
Conceptis Sudoku
By Dave Green
Kathie
Regan & Co
Main
Garden City
Kathie Maestas
KSNG
NBC
Fcic Ad
ABC
PBS NewsHour
KSN
KAKE
Raymonce 1
Hollyw
Stine National Treasu Seinfeld
Lia Dan la
Astietic
Cutie la
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Richie Rich
106 & Park
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Kim
New York
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Dicion Estelar
Stewart
Law & Order
Charl How
Antiques Roadshow
Phoeni
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America
la Fuerza del Destino
el Grau
Nicolas Cay
Oklahoma Ci
Manhattan
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Aine
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Life
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King Features Syndicate, Inc