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Nutraceuticals expand as foods claim health boosts
A PricewaterhouseCoopers report shows consumers pay a premium for functional foods and beverages that claim health benefits, from fortified juices to nutrient enriched cereals and snacks. Critics warn of overhyped claims and potential nutrient excess, while sales and future growth remain strong across dairy, beverages, and snacks.
MENTIONED IN THIS ARTICLE
Milwaukee
PricewaterhouseCoopers
New York University
Marion Nestle
Tufts University
Alice Lichtenstein
U.S
Pricewaterhouse
Dave DeCecco
Tropicana
PepsiCo Inc
Coca-Cola Inc
Kraft Foods Inc
Cannon
David Schardt
Center For Science In the Public Interest
Ahnan Deverey
Federal Food and Drug Administration
FDA
General Mills