Lydia E. Pinkham's Vegetable Compound Claims
The advertisement touts Lydia E. Pinkham's Vegetable Compound as a universal cure for female complaints uterine disorders and related pains. It promises relief from backache nervous symptoms and menstrual irregularities and claims widespread endorsements and universal availability.
MENTIONED IN THIS ARTICLE
Lydia E. Pinkham
Advertising Defined Lecture by John Lee Mahin at Chicago College
John Lee Mahin, president of Mahin Advertising, spoke to University of Chicago College of Commerce students on the commercial value of advertising. He defined advertising as shaping opinion, creating prestige, and influencing minds, arguing it rests on stable business conditions and can trigger new desires through suggestion.
MENTIONED IN THIS ARTICLE
John Lee Mahin
Chicago
Mahin Advertising Company
College of Commerce and Administration
University of Chicago
Mahin
Mr. Mahin
Gardener’s Roots to the Task Joke in Liz Garden
A man asked his gardener to remove bus es from Liz garden but the gardener explained he must dig first to reach the roots. He joked that pulling them by the branches would be easier, illustrating his claim to be strong enough yet needing time to reach the roots.
MENTIONED IN THIS ARTICLE
Liz Garden
George
Loudon
Better Than Love in a Small Town Forgivements
A humorous Iowa column muses on affectionate phrases and the quirks of language. The writer notes that tender words may outshine spoken promises and jokes about borrowing money with a flourish.
MENTIONED IN THIS ARTICLE
Davcaport
Iowa
A Bank for Each House Through Family Savings Safes
The New York Evening Post reports on family banks and mini safes offered by savings banks to encourage thrift among wage earners. Depositors pay 2.50 for a personal safe and a house-to-house canvass delivers mini safes, with collectors visiting every two months to log deposits from 50 cents to 100 dollars. The plan aims to convert small change into formal savings, reducing temptation to spend, and claims long term customer retention at low incremental cost.
MENTIONED IN THIS ARTICLE
Savings Bank
Dimeo-Savings
Evening Post
New York
Dow Birds Migrate The Annual Flight Patterns
A description of bird migration contrasts methods among species. Smaller species avoid predators by night rests by day while larger birds like hawks crows and swallows migrate by day or night. Canada geese may choose timing. Migrants fly three miles high to see rivers mountains and coasts guiding their routes.
MENTIONED IN THIS ARTICLE
Ike
Wowan
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