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Evening Huronite Ad Rates Fall Across Decades
Analyzes declining per subscriber cost of Evening Huronite advertising from 1913 to 1931. It compares 1913 rates of .05 per column inch with 1913 circulation of 450, 1926 circulation of 5424 at .45 rate, and 1929 rates at .50 with current 7,629 paid in advance and 8,025 press run. Notes overall circulation gains, greater coverage, and lower unit costs despite rising reach.
MENTIONED IN THIS ARTICLE
Huronite
Huron
South Dakota